By interpreting Michelin’s desire to transfer its principles and values to the footwear market, JV International has developed countless projects and solutions over the years that can bring this goal into practice.
To move Michelin’s brand values into the world of footwear, JV International has introduced a series of innovations inspired by the “from tyres to soles” concept that revolutionizes previous market rules.
Inspired by diversified and consolidated skills and experiences over time, the JV International team is constantly committed to redefining the paradigms of footwear. The continuous proposal of customized solutions and products is the result of this constant path, led by passionate and involved people.
JVI-solesbyMICHELIN Is the division that owns the exclusive worldwide license for the design, development and production of Michelin soles.
Read more details on #TECNOSTORIES, a digital platform that tells projects carried out in collaboration with the brand partners.