Our History

From concept to reality


JV International was born in 2013, thanks to the intuition, foresight and enthusiasm of an international team of men and women, driven by a passion for the world of footwear and many years of experience in the industry. Thus an “International Joint Venture” was born, which goal is to conceive solutions, technologies and compounds for “people in motion“.

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Skills, passion and experience of JV International meet the MICHELIN brand’s desire to develop its business towards the footwear segment.

 “Soles are to people what tyres are to a vehicle“, the only thing that can connect to the ground during movement and performance. The next step in this story is therefore an almost natural consequence of the path taken. To debut already as a top player in the industry, MICHELIN decided early on to entrust JV International with the worldwide and exclusive license to design and manufacture soles under its own brand name.

Thus, from the synergistic convergence of these two realities, JVI-solesbyMICHELIN was born.

The company increases its activities and resources and is thus structured on two continents: in Europe (Italy), the headquarters in Tavernerio (Como) and the Research & Development – Design center in Verona are located; in Asia (Hong Kong), in the heart of the Far East market, JVI-Hong Kong is born.

We develop concrete and original projects
with an eye to the future

The revolution
in the market


JV International introduced its first sole at the 2014 Eurobike fair, alongside Northwave. The coming years are full of goals. 


JV International designed the sole with which Under Armour footwear won the “Outside Gear of the show 2015” award.

The consulting activity is inaugurated, the result of which is the conception and making of technological and highly specialized solutions for the “Work & Uniform” segment. The “combat boot“, intended for military operations in the jungle and the “Firefighter boot“, a footwear with innovative solutions for protection from water and fire, are thus created.

At the end of 2015, JV International owned 60 Patents.


JV International designed the sole of the ULTRA TRAIN GTX, Salewa’s shoe that won the ISPO Award.

JV International founded the JVI-Repair division, with the aim of innovating the footwear repair market: giving new life and new shapes to products means rethinking footwear by introducing sustainability elements and creativity.


These years marked exponential growth and saw the achievement of numerous goals, among which we recall the following awards: the solutions conceived by JV International for Nordica, Mammut and Wildcountry are worth 3 prizes at ISPO MUNICH 2017; in 2018, “Gear Patrol Magazine” awarded the “The Best Hiking Boots 2018” award to Mammut footwear with a Michelin sole; JV International and Garmont won the «Editor’s Choice 2019» prize awarded by SKIALPER; in both 2020 and 2022 JV International returned to win the ISPO MUNICH AWARD with the Nordica and Winqs projects.

Furthermore, in 2021, the Chinese commercial branch JVI-China was founded.

Performance is
in our DNA

At JV International we focus on innovation, sustainability, performance and quality. Our partners rely on our experience to provide the best performance in the most various conditions.

The JVI’s technologically unconventional solutions are able to deliver to the wearer the best moving experience.

The evolution of
JV International

During its journey, JV International has acquired and expanded its knowledge in technical soles becoming a point of reference in the technical soles market, and so, creating in 2021 an independent business unit – JVI-Engineering – qualifying itself as the best partner for  for those footwear brands that want to develop their expertise through the quality and performance of their products.

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